Regular Posts Tagged ‘video’
18th Mar 2013 Posted in: Video Marketing Tips 0

Using a script to avoid potholes, congestion, and running out of gas

Writing a script for your on-line video is much like being a taxi driver. You are driving your prospective clients to a destination. They are a willing passenger when they click on your video for the first time. To stay for the ride and give you a big tip at the end, all depends on the journey.

THE ROUND-ABOUT ROUTE. Keep your videos focused and direct. Have a clear route mapped out. Think about it like you are a taxi driver, and your prospective client, watching the video, is your passenger. Their time is valuable and do not want to be driven all over town on a sightseeing excursion.  How do you get your passenger from point A, mildly interested enough to get in your car (or click on your video), to point B, your goal to get them to want more information? You do not need them to buy the car; you just need them to want more information and to contact you!

 T.M.I. OR TOO MUCH INFORMATION KISS. Keep it simple. Humans, busy as we are, can only retain a fraction of the information that is inputted daily.  On that same trip you have taken your passenger on from point A to point B, your may have pointed out 10 to15 exciting, beautiful, miraculous, never seen before, landmarks! However, by the time he or she exits the car, they are only likely to remember 2 or 3 with any clarity.  Give 2 or 3 of the most important features in the most concise language allowable and how it benefits them!. Remember this trip is about you servicing your clients and their needs.

STALLING After, you have written your script, rehearse it! Several times! Out loud! Imaging you got into that taxi and it was his first time behind the wheel of the car! You would want out soon and you would never come back! Practicing your script will give you confidence, the story will come more naturally and you can punch it up with dramatic pauses and exclamations.

RUNNING OUT OF GAS  Make sure that you get the most mileage, don’t idle, drive in circles and use high test words. Your video in most cases will be 30 seconds to 1 minute and up to 3 or 4 minutes long. There is approximately 90 words in 30 seconds of video.

Remember you are the driver in this video, if you stick to these suggestion you will avoid costly editing charges and having your editor take the wheel.


28th Sep 2012 Posted in: free video contest 0

free video for a non profit contest

As I sat this week in the synagog on Yom Kippur, a Jewish Holiday of self reflection, I thought, what can I do to be a better person. I don’t drink, do drugs, abuse children or animals, steal, vandalize or litter. I even pick up trash when I walk in the woods. I’ve donated clothing and given monetary donations to charities. I am not saying I am a saint, I have had impure thoughts and could have said a mean word or two. But, did I do enough? That is always asked every year in the High Holiday Services.

This year, I decided I would like to do a video for a non-profit organization for free. The problem is how to decide which one. I care deeply about so many issues, some that are close to my heart and personal and others I feel strongly about the cause. Organizations that come to mind are food pantries and soup kitchens, animal shelters, children safety and education, cancer research, clean water, state parks, etc.  I am sure there are so many more that I am not aware of that need a voice too.

This is where I am asking your help. Send me your suggestion for a charitable organization along with a brief explanation of what the charity does and why the charity is important to you.

The contest rules are as follows:

  • The organization must be a willing participant
  • Able to start the project by December
  • Be a Nonprofit  501c
  • Have a website
  • Located in Norfolk, Bristol or Plymouth County
  • Entrees must be received by November 1st, 2012

I will be posting your entries and everyone will get a chance to vote on their favorite. Voting will end on Thursday, November 14th, 2012 and on 16th, 2012, I will make the announcement.

I look forward to learning more about your favorite causes and why they are important to you.