Regular Posts Tagged ‘marketing’
18th Mar 2013 Posted in: Video Marketing Tips 0

Using a script to avoid potholes, congestion, and running out of gas

Writing a script for your on-line video is much like being a taxi driver. You are driving your prospective clients to a destination. They are a willing passenger when they click on your video for the first time. To stay for the ride and give you a big tip at the end, all depends on the journey.

THE ROUND-ABOUT ROUTE. Keep your videos focused and direct. Have a clear route mapped out. Think about it like you are a taxi driver, and your prospective client, watching the video, is your passenger. Their time is valuable and do not want to be driven all over town on a sightseeing excursion.  How do you get your passenger from point A, mildly interested enough to get in your car (or click on your video), to point B, your goal to get them to want more information? You do not need them to buy the car; you just need them to want more information and to contact you!

 T.M.I. OR TOO MUCH INFORMATION KISS. Keep it simple. Humans, busy as we are, can only retain a fraction of the information that is inputted daily.  On that same trip you have taken your passenger on from point A to point B, your may have pointed out 10 to15 exciting, beautiful, miraculous, never seen before, landmarks! However, by the time he or she exits the car, they are only likely to remember 2 or 3 with any clarity.  Give 2 or 3 of the most important features in the most concise language allowable and how it benefits them!. Remember this trip is about you servicing your clients and their needs.

STALLING After, you have written your script, rehearse it! Several times! Out loud! Imaging you got into that taxi and it was his first time behind the wheel of the car! You would want out soon and you would never come back! Practicing your script will give you confidence, the story will come more naturally and you can punch it up with dramatic pauses and exclamations.

RUNNING OUT OF GAS  Make sure that you get the most mileage, don’t idle, drive in circles and use high test words. Your video in most cases will be 30 seconds to 1 minute and up to 3 or 4 minutes long. There is approximately 90 words in 30 seconds of video.

Remember you are the driver in this video, if you stick to these suggestion you will avoid costly editing charges and having your editor take the wheel.